Acknowledgments

Glory be to Almighty Allah who taught man how to use a pen and who made it mandatory for all men to seek knowledge of all kinds and in all places. I thank Him for elongating my life with good health, energy, wisdom, determination, and patience needed to succeed in a very tasking project like this one. 

I would like to use this opportunity to thank my parents for enrolling me in schools from childhood, and for discharging their parental responsibilities of supporting me financially, morally, spiritually, and otherwise throughout my study. I also thank the entire members of my family for their support and encouragement, especially Sister Hassana and Sister Rakiya.

I acknowledge Abdulkadir D. Sani, former Head of the Department of Business Administration, former Director of Academic Planning, and currently the Director of the General Studies Unit, Ibrahim Badamasi Babangida University, Lapai (IBBUL) for his valuable input, especially for writing the foreword. My gratitude also goes to E. Ogungbe of the English Department, IBBUL for editing the book.

Finally, I am also appreciative of all that I have learned as a marketing student at Bayero University, Kano under Prof. Bamidele A. Adepoju and Dr. Haliru Mukhtar; and Usmanu Danfodiyo University under Prof. M.M. Maishanu, Prof. M. Bashir, and Prof. Y.U. Dantama. Marketing scholars such as Phillip Kotler, Gary Armstrong, Kevin Lane Keller, William Stanton, Jerome McCarthy, and others are highly acknowledged. All authors whose works were consulted while writing the book are appropriately acknowledged in the bibliography.